Date & Time: Thursday, July 16th, 2020, 11 AM PDT

The future of the retail organization will revolve around the next generation of products and technology being created today.

3D in virtual and augmented reality are changing the design process, making it easier, more efficient for design and engineering to see their products come to life without samples. New technologies are changing the supply chain process, greatly speeding up buying and merchandising decisions. Assets meant for manufacturing are being used in marketing and eCommerce. 

A holistic approach to managing and optimizing assets across business units will transform how retailers are organized internally in order to gain significant time efficiencies.

In this episode of Shape the Future, we will discuss the best strategies and approaches to leveraging 3D and next generation content to give your brand new superpowers.

Industry Analyst from AR Insider, Mike Boland will join us and give us an overview of latest AR/3D trends, numbers and case studies in the eCommerce and retail sectors.

Mike Boland was one of Silicon Valley's first tech reporters of the internet age as a staff reporter for Forbes magazine starting in 2000. He has been a tech industry analyst at top-tier research firms since 2005, and is now Founder & Chief Analyst of ARtillery Intelligence, Editor of AR Insider, Lead Analyst of Street Fight and Senior Analyst at Localogy.

Mike is a frequent speaker at industry conferences such as Augmented World Expo, VRLA, and ad:tech. He has authored more than 150 in-depth reports and market forecasts on the tech & media landscape including social, mobile and AR. He contributes regularly to highly read online news sources such as TechCrunch, Business Insider, VentureBeat and the Huffington Post.

A trusted source for tech journalists, his comments have appeared in A-list publications, including The New Yorker, The Wall Street Journal and The New York Times. Before his career as an analyst, Mike was a San Francisco-based journalist for business and technology print publications, such as Red Herring, Business 2.0, and Mobile Magazine.

Keynote speaker Dr. Tom Waller (Lululemon) will give us an insightful discussion of how Lululemon is thinking about the future of retail.

The event will be hosted and the panel will be moderated by James Basnett (Head of Retail Strategy at Shape Immersive) 

And we'll be joined by our esteemed panel, Cynthia Maller (Walmart), Matt Neutra (Bose) and Raffaella Camera (Accenture XR).

*Keynote Speaker* Dr. Tom Waller, Senior Vice President, Advanced Innovation and Chief Science Officer

Title: "A digitally fueled feel economy" 

Dr. Tom Waller is the Senior Vice President, Advanced Innovation and Chief Science Officer at lululemon athletica inc., an athletic apparel company. Dr. Waller founded Whitespace, lululemon’s R&D and ideation group in 2012 where he built a team of multi-disciplinary scientists and technical creatives to develop what lululemon defines as the “Science of Feel”. Dr. Waller previously served as Head of Aqualab at Speedo International Ltd where he led new product and fabric development for all Olympic elite swimming projects. Before that, he was the Head of R&D for Progressive Sports Technologies. Dr. Waller completed his BEng (Hons) in Product Design and Manufacturing Engineering and PHD in Sports Technology at Loughborough University. Originally from the UK, Dr. Waller now lives in Vancouver where his love for family, fitness and the great outdoors has him spend his free time competing in Ironman triathlons and constantly experimenting with the cutting edge of health, wellbeing and whole human performance.

Cynthia Maller, Director, Customer Magnetics, Walmart ECommerce

Cynthia Maller is Director of Customer Magnetics at Art.com and Walmart Home. She heads up brand, creative and UX at Art.com, and helps lead 3D initiatives and partnerships for Walmart Home. As evidenced by her title, her sole focus is to draw in customers, to create experiences that make products as much a joy to find as they are to own.

Matt Neutra, Experiences Lead, Bose

Matt Neutra creates unique prototype experiences that are used as the stepping stones for production ready experiences for retail and beyond. Since 2005 he has been responsible for product demonstrations that make their way to retail locations around the world.

Matt’s primary responsibilities include the oversight and development of the diverse tools and workflows used to create world class sensory experiences.

Matt scours the earth for the tools that will enable the impossible. When the tools don't exist, they have to be created. Matt often has to manage external vendors to define and create these new tools.

Matt’s goal in life is to never be the smartest person in the room, question everything in the pursuit of deeper understanding and get work done with joy and enthusiasm.

Raffaella Camera, Global Head of Innovation & XR, Accenture XR

Ms. Camera creatively shapes Virtual Reality and Augmented Reality (XR) offerings, ideates and creates transformative content and scalable XR solutions, manages strategic ecosystem partnerships with
technology providers and content creators, and shapes the messaging and positioning for the XR practice. She serves as a speaker on numerous conference panels and as a judge for XR entries for
immersive technology awards and film festivals.

Ms. Camera brings more than 20 years of experience in growing and promoting businesses in the digital ecosystem and direct experience in AR, VR, live video, social and ecommerce. As a business
development, strategy, partnership and account management leader, she has helped grow advertising agencies and strategic corporate divisions of digital, entertainment, advertising, ecommerce and
emerging technology companies.

Sponsored by: Accenture XR, Vancouver VR/AR Association, AR Insider, Launch

Hosted by: Shape Immersive,  Shape is a helping retailers re-shape their future with 3D + AR.